Guidelines For Using Color Correctly On Your Website

The design of a web page is very important to the effectiveness of the communication of the information that it is displaying. While it is relatively straightforward to fill a website with useful information, it is a fine art to get that information organized in a clear and concise manor that will make it easy for users to access the information they desire quickly and efficiently. One of the most important psychological tools that a web designer can use to help this process is the effective use of color incorporated into a web page.

It is important in web design for colored themes to be continued throughout a web page to display continuity and consistency throughout the site. Additionally, effective use of color also means that you need to be aware of how much color is being used, as there is a fine line between enough and too much. Good web designers choose a color palette that incorporates colors used in site logos or business themes, so that this consistency is further apparent.

Bright, bold colors attract the eyes, so be aware of how much color you are using and in what areas. If you want to use bright colors in specific areas of the site, remember that users will be automatically drawn to that area of the screen and it must therefore contain or highlight the most relevant information in that area of the site. Sites with few or no colors can look too utilitarian, unless the black and white theme is accompanied with other integrated aspects.

One simple rule that has very few exceptions in using colors in web design is to pick colors that are from the same hue family. Failure to follow this rule can very easily cause users to leave before they have even begun browsing. The only exceptions to this are when a color theme is incorporated into the design and different areas of the site are represented with different colors, and when creating a site that incorporates alternative browsing methods such as Macromedia Flash animations which use color to entice interaction.

One tip that most web designers stick to is that the content of your site should be based on a light or white background. Your brain is programmed to look for information on the lightest area of the screen, so if you place your content on an area that is surrounded by light borders and you incorporate tables with white backgrounds, yours eyes find it hard to concentrate on the written content and are constantly checking for information on other (lighter) areas of the screen.

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