Don’t Forget The 2 Most Common Website Mistakes

There are 2 mistakes we see over and over when we review the sites of potential clients. In case you are having problems with your site, then make sure that these two problems are not killing you.

1. Traffic

Just because you think something is a good idea doesn’t mean the general public agrees. It is essential for a website to solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If ever they don’t, then it’s likely they are not going to visit your site for anything other than browsing. Browsing, after all, doesn’t pay the bills.

Do the research on your favorite tool. If there isn’t a significant amount of monthly searches for your topic, move on to another one. You are in for a difficult time if you think that you can both alert people to a problem and solve it. It can be done, but your chances of success are pretty small.

b) Database Parameters

If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. An indication of dynamic pages, pages that are built on the fly when the domain is triggered are session ids.

Search engine robots are actually the problems that concerns dynamic domains. What a robot is designed to do is recognize the meta tags and content of a page. The robot will then include the page in the search database. Often refusing to index dynamic pages because the robot cannot predict the content on the page are robots. From the robot’s view, the page could show different things each time it is accessed. As a result, the search engines can’t list it under any particular keyword with any confidence that the content will be relevant to the search. Mos of the pages of your site will never appear in Google, Yahoo and MSN if ever you have dynamic pages.

To set up a profitable e-commerce site, you would need planning. But first, make sure that you are solving a known problem and set your site up to be friendly to the search engine robots.

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